Ideas United is a creative studio built on the power of storytelling. Our progressive model allows our team to take an unconventional approach by finding and fostering emerging talent, we have built a global talent network of 3,500 storytellers working alongside over 50 in-house creatives. We shape experiences, rethink conventions, and speak to new audiences across four key categories: students, brands, universities amp; nonprofits, and originals. We focus on producing authentic, story-driven content to create for a better future. We are a group of people working to lift voices and create change for the underrepresented, the emerging and the lifelong storytellers.
We are a team of people with diverse backgrounds, different perspectives, and unique interests. We are committed to creating an inclusive environment where everyone, regardless of race, gender, religion, sexual orientation, age, or disability have equal opportunities to thrive, collaborate and create.
Click here to learn a bit about our team!
SummaryThis strategic storyteller takes an empathetic approach to research and data gathering, identifying key human-centered insights that drive creative development. This big-picture thinker leverages social science methodologies to uncover and analyze data, gain a greater understanding of audience truths, and create meaning from it all. Their research-supported, data-backed insights will contribute to the ultimate goal of producing impactful, meaningful content that meets people where they are heading.
Note - this is a 6-month contract position with opportunity to move into a full time roleWhat you'll do:
- Identify and analyze audience needs, values, emotions, and actions
- Utilize social listening, quantitative and qualitative research, and predictive analysis to uncover and then translate data and insights into actionable strategy briefs
- Analyze platforms, channels, and other mediums (traditional and unexpected) for content delivery
- Speak effectively to distribution outlets, platforms, and alternatives that best fit the data results
- Leverage core keyword tools and identify keywords in trends, topics, and themes
- Build personas and audience profiles
- Create content strategy frameworks
- Build models for measurement of results and track metrics for success
- Leverage design thinking and incorporate approach and findings into creative and content development
- Bring ideas to life with the right blend of storytelling and data
- Communicate strategy clearly to both the internal team and partners
- Stay tuned in and ahead of emerging technologies, expanding ways in which we are creating and producing content
- See the bigger picture, connecting the dots in ways others can’t see
- Reflect DEI values within work produced and creative approach
If you require reasonable accommodation in interviewing, completing any employment testing, or otherwise participating in this hiring process, please use our application to indicate any specific inquiries. Only requests related to accommodations will be responded to.iU requires all employees to be fully vaccinated against COVID-19 (this includes eligible boosters). Accordingly, vaccination against COVID-19 will be a condition of employment, unless the employee or prospective employee is entitled to reasonable accommodation under applicable law. All offers of employment at Ideas United are contingent upon clear results of a background check. Background checks will be conducted on all final candidates.